Saturday, July 5, 2008

OK, So Which One's Cuter?




I suppose it depends on what you're trying to sell. Supposedly using the blonde one in advertisements will get you more cash in certain areas of the globe. This sort of argument works just as well as the idea that all main characters in books and movies ought to be male because girls can read about boys on an adventure, but boys won't live vicariously through girls. I think this may be true for cosmetics in terms of race: when I see a black model for a cosmetic, I immediately think it's a cosmetic or hair product for dark people that wouldn't work for me. But otherwise, I don't *think* I care much. This NBC article rants like my old college professors about tokenism. A quote from the article: "Until these post-colonial attitudes evolve and 'ethnic' consumers demand more balanced representation, the occasional non-white face in a Hermes ad or collector's edition issue of Italian Vogue will remain novelty acts, ways for the fashion establishment to appease critics and appear progressive, without posing a real threat to the dominant paradigm—more proof that, in fashion, everything changes, yet still remains the same."http://www.newsweek.com/id/144549

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